“All Off” is created and developed by Beatrice Paola Ruffini, creative director of the brand, stylist and costume designer. She lives and works between Milan and Berlin. Beatrice created All Off with the aim to design, thus revolutionizing the trend, a lougewear product manufactured with natural shades and materials that could be both flexible and suitable to wear at home during downtimes for sleep and meet friends. As a result, relying on the achieved success, she developed the beachwear, highly stylish, sexy and strong. The collection of bikini, dresses and accessories is suitable everywhere, anyhow, both at mornings and at nights.
Aletex S.r.l. has been producing and distributing wear textiles and embroideries for 30 years, and in the last 5 years has enhanced a vertical integration policy leading to important takeovers, thus establishing itself as a company with the well-defined and strong aim to stand out in the field. In 2003 Aletex has acquired in Piemonte a swimsuits manufacturer company and has created in it a new division adding, at the current wide-spreading fashion know-how, thirty years of expertise and experience in the swimwear.
Since 2013 Aletex Group is a licenced manifacturer of “All Off” and with Beatrice Paola Ruffini, core of the brand and creative director, formerly designer of the Group, lauched the product on the best national and European retailers.
Beatrice Paola Ruffini is a well-rounded designer: to the creation of All Off products she adds stylistic collaborations with well-known fashion brands and acts as a costume designer for national and private tv productions, and also for international cinema ones. Moreover she collaborates as a stylist in the production, image and communication for many fashion magazines, commercials, shows and catalogs. With this collaboration All Off collection takes advantage of the long-standing experience of Aletex Group and its structure and production and distribution capacity, at the same as Aletex Group becomes enriched with a valuable resource made up by the well-established experience and creative talent of Beatrice Paola Ruffini and her team.
“All Off” now
The evolution of the brand is an on-going flow, creativity and an enduring research lie on solid basis of quality and high-standards of production. The collection, sold all over Italy and Europe is completely Made in Italy and involves high-quality fabrics and accessories.
Since 2013 the brand has taken place to major Fairs both in Italy and abroad, and has published on the best qualified magazines in the industry and on fashion papers addressed to final consumer.
Glamour attitude and avant-garde ideas for All Off woman, aware of herself and her personality.
A passion for style, a daring energy and a dressy mood make All Off a Made in Italy product in line with the up-to-date needs of the best qualified retailers.
The refined fabrics, the original accessories, the one-of-a-kind prints, the embroideries, the adornments, the sophisticated colour contrasts and an accurate workmanship make the difference in a collection with unique and sexy shapes that highlight woman and the beauty of the body.
The image itself is a strenght point acting in a sophisticated and charming design.
All Off mission is to dress fierce, contemporary, dynamic, world-traveller women, eternal and beautiful sirens who love not only to enchant and be liked but also to cutomize their style, thus creating an engaging and personal collection of clothes. As a matter of fact the collection is completely combinable and all the bikini are sold separately in order to match bra and briefs following one's taste, size and need. All Off is eco-friendly and delivers its bikini in packaging made in ecru cotton.
Photographers and international graphic designers collaborate with the brand paying close attention to details. The image is well-designed and always update.
The stylistic research
Long since Beatrice Paola Ruffini heads up both Milan and Berlin studios.
The team, young and creative, follow-up the entire design of the collections and the exclusive prints realized by Aletex. And also the photo shoots, the catalogs and all the artwork. From the specialized Fairs, to meetings about new trends and shows, and business travels, the team is always on the move all around Europe. Collaborators and friends are always welcome.